Influences of the modern world

This post is about how our charity work has been influenced by other charities.

The Benetton Group

Their shock tactics showed me that a very affective way of capturing attention is by using something disgusting, eye-catching, different and bright colours. due to the fact that our target audience is going to be small children having something disgusting, scary or adult is definitely not the way forwards. However bright colours and new ideas will be very effective. We decided to use colourful drawings with an logo (the charity monster) that is very different from the other ones out there.

The Salvation Army

The Salvation army is christian so attracts Christians, if we showcase ourselves as being part of a certain group people that we will hopefully get them to follow us. However we will then be slightly excluding other people that aren't part of that group. They also try to make you feel sorry for the people they are trying to help. We could do this in our performance but not too sad as the children may find it to upsetting.

The Children's Society

They use evidence they have collected to inform MP's. I doubt that we could get in touch with a MP and even if we do they would really try to help. We could however try to talk to local shop owners and teachers at school to try and help us showcase our message.

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This is a video of a real robot

This is the video of our performance at Browick, I'm the robot. It shows how the performance came together and how we managed to cope even though we didn't have the full group that we'd been hoping for.

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the letter of failure

This is the letter we had to send to the charity shop telling them about how well the campaign went;

           

Wymondham High School

Folly Road

Wymondham

Norfolk

NR18 0QT

Children’s Society

30 Market Street

Wymondham

Norfolk

NR18 0BB

Dear sir/miss,

                       I am writing on behalf of the creative and media group that visited you on the 5^th of October. You asked us to collect more toys and to do this we launched a campaign and hoped to receive donations. Unfortunately, due to the dates of our campaign and restricted time, we have failed to get any donations to help your charity. We have though raised awareness so hopefully you will receive more donations from, now on.

Kind regards,

Jacob Lucas

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Questioning small people

1)      Did you enjoy today?

2)      Did you understand about sharing and donating?

3)      Do you think that you’ll donate more to charity?

4)      Do you understand what happens when you give to charity?

5)      Do you know where your local charity shops are?

6)      Do you know what a charity is?

The way that they will answer it is by putting their hand up when they are completely happy (smiley face), sort of happy (straight face) and don't understand at all( sad face).

The girls will answer in this table (in the white boxes we will tick what they say)

 And the boys here

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Shocks of The Benetton Group

 



hunger



 They are a clothes company who are well known for there controversial campaigns. They do this to get publicity to there shops but most of all to get people to notice that certain things are wrong. Maybe to give to charity or just not to do certain things.  They have a massive range of campaigns, going from feed the hungry to you don't have to follow the trends.



People find these controversial because they find some of the images disgusting, they touch on matters that people find sensitive, offend people or are to rude to be shown in public. This doesn't offend some people as they aren't affected by what they're saying but some people may have lost friends to the problems the pictures show or don't believe what is on the pictures is OK for young children to see. Examples of this are the new born baby picture (picture taken within seconds of baby being born), vicar kissing a nun,  the HIV positive pictures and the anti-racism pictures.

The baby in the baby picture is covered in blood and people may find this disgusting, People say that their new born baby is the most beautiful thing they've ever seen so why is someone else's disgusting?  





People find a vicar kissing a nun offensive because vicars and nuns aren't supposed to have any sexual life as they've devoted their life to god. Isn't that like saying someone isn't allowed to love someone because of their race?

The HIV positive pictures are often on a nude persons body. People may find these of a sexual nature so therefor unfit to be shown in public and you may have lost a family member to HIV and don't like the disease to be shown like it is. There are many perfume adverts of a sexual nature so why aren't they controversial?



Link to the benetton website:http://press.benettongroup.com/ben_en/

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Workshop in Browick Primary

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Charity example

Charity:
The Salvation army

Main message:
Based on the bible, to meet human needs in Jesus' name

Target Audience:
Anyone, especially people who feel sorry for people less fortunate than themselves. Attracts Christians as it is a christian group

Strategy:
hard hitting pictures, really trying to make you feel sorry for them. Advertising, collection boxes and groups on facebook and twitter.

Success?
Gets donations and volunteers but by being so heavily Christian they aren't getting the non-religious people and need to be different from all the other charities like them to receive more. As they are trying to help everyone it's  going to be very difficult to make the world perfect in there eyes.

The Childrens Society

This post is a piece of homework on the Children's society.

About them:

 They are a leading children's charity established in 1881. They are committed to helping children, whether they're feeling scared  isolated or abandoned; children who are constantly living in fear and harm, or faced with danger and disadvantages in their childhood.

What they do:

 They give support to children when they need it most. Often helping with children who have been forced to runaway due to neglect, abuse and isolation. They also have services stop children keeping them from resorting to crime.

How they do it:

 They work with children and young people who are struggling by putting on huge projects. They have something called The Good Childhood Inquiry. It's aims are to develop a better understanding of children to improve relationships with children. They use their evidence to inform MP's of the problems facing children and young people today.

Here's a link to their website where you can gain a better understanding of The Children's Society:

http://www.childrenssociety.org.uk/default.asp

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Charity shops need a hand

Today we've been set the task of helping out local charity shops in Wymondham. We'll be making posters, leaflets, T.V. ad's and radio ad's to try and get people to donate better quality things to charity shops. To help us get started we watched a couple of clips from "Mary queen of Shops" staring Mary Portas. This showed us that people just donate anything they want, ranging from high quality goods and old nappies. I feel that it is shocking that people donate such low quality products, if we can show other people how shocking it is perhaps they will donate better quality products. We could do this by showing them first hand what is donated, include it in our posters or have our advert based on it. I'm going to include a link to "Mary queen of Shops" on wikipedia.

http://en.wikipedia.org/wiki/Mary_Queen_of_Shops

Here is a link to a small bit of the actual programme:

http://www.youtube.com/watch?v=-8qCiTpaiwY

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