The Benetton Group
Their shock tactics showed me that a very affective way of capturing attention is by using something disgusting, eye-catching, different and bright colours. due to the fact that our target audience is going to be small children having something disgusting, scary or adult is definitely not the way forwards. However bright colours and new ideas will be very effective. We decided to use colourful drawings with an logo (the charity monster) that is very different from the other ones out there.
The Salvation Army
The Salvation army is christian so attracts Christians, if we showcase ourselves as being part of a certain group people that we will hopefully get them to follow us. However we will then be slightly excluding other people that aren't part of that group. They also try to make you feel sorry for the people they are trying to help. We could do this in our performance but not too sad as the children may find it to upsetting.
The Children's Society
They use evidence they have collected to inform MP's. I doubt that we could get in touch with a MP and even if we do they would really try to help. We could however try to talk to local shop owners and teachers at school to try and help us showcase our message.
cya in a bizzle
