Charity:
The Salvation army
Main message:
Based on the bible, to meet human needs in Jesus' name
Target Audience:
Anyone, especially people who feel sorry for people less fortunate than themselves. Attracts Christians as it is a christian group
Strategy:
hard hitting pictures, really trying to make you feel sorry for them. Advertising, collection boxes and groups on facebook and twitter.
Success?
Gets donations and volunteers but by being so heavily Christian they aren't getting the non-religious people and need to be different from all the other charities like them to receive more. As they are trying to help everyone it's going to be very difficult to make the world perfect in there eyes.
You certainly hit correct criteria for understanding nature and purpose of campaigns...I'd just like you to refer to this more in LO2 work for planning stage. Posters/TV ads/leaflets/letters/rehearsals...how were these affected by your well focused and wide ranging investigation into other campaigns?
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